I like the ability to use the platform in multiple ways. It's a great tool for A/B testing, but I also like the heat mapping and session mapping features. The platform is easy to use and intuitive. You can also use the platform to track conversion rates. The platform is also very customizable. I don't like that it's a little expensive for a small company. I would recommend this platform to anyone looking for a tool to help with A/B testing and conversion rate optimization. We are using the platform to help with A/B testing and to track conversion rates. We also use the heat mapping feature to help us determine which pages are most effective.