I like that it provides me with a lot of useful information about my app's users and how they interact with them. The fact that it is free for so many customers makes it even better. It is not as easy to use as some other tools out there. But I think that's because it has more features than others. You can't export your data easily, but you can do so by exporting an XML file. This also requires a bit of programming knowledge. So, if you are looking for a tool that will help you understand your user base in detail and improve your product, then this is what you should be using. We are solving problems related to our app's retention rate. With mobbo we have been able to understand where our users are coming from and which ones are the most active.
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