I like that it is free to use as well as affordable for small businesses especially if you are just starting out or need something simple. There isn't much to dislike about this program but maybe some more features would be nice such as color choices. It's easy enough for anyone who has used basic computer programs in the past to figure out how to do everything so no complaints there either! We needed an inexpensive logo for our photography business because we wanted to keep costs down while still having professional looking images. This software allowed us to achieve exactly what we were going after without spending too much money.