I like that it's simple to use, but still has advanced features for those who want them (and can afford).
It also integrates with other platforms such as MailChimp or Marketo which is great when you need more than just marketing automation software in your arsenal of tools.* The AI capabilities are pretty cool too if there aren't enough sales leads/opportunities available at one time* Sometimes getting an automated email out into our list takes awhile so having multiple campaigns going helps speed up this process*. Having everything centralized under 1 platform makes things easier by not needing additional systems installed elsewhere within my organization since all communication flows through here now instead.- Getting information about what we're sending people- What their interests look likes before they even reach us from lead data gathered via Salesforce & HubSpot integrationThe ability do schedule emails ahead without waiting.