I love the ease of use and the ability to see what is trending. Also, the ability to easily set alerts for keywords of interest. The tool is very good at helping you find the keywords that are most relevant to your business. It's not perfect, but I think it will be great once it gets better. I also like that it doesn't have a huge learning curve. The biggest challenge is that it is fairly new, so there aren't a lot of people using it. If you need to find the keywords that are most relevant to your business, this is a great tool to use. I am able to see what is trending and what people are searching for in my industry. This helps me see what is working and what isn't.