The ease of use to integrate with other APIs, as well as the ability to create custom solutions is what I like best about this product. It's easy to get started and understand how to work with it in order to implement your solution. There are some things that could be improved with the product such as better documentation and support. We have been able to build several applications using Kitt.ai. They have helped us solve our problems by providing a way to make it easier to communicate with our customers.