My criteria:1. Must stay in place ALL DAY! Yes 2. Nice color. Yes: 3. Easily fits in a small pocket. Basically a little more than most.4. Durable - yes5. Doesn't dry - a little but I have a firm type under 6. Not worth an arm and leg - a bit high7. Affordable - seems to be getting harder and harder to find I'm the kind of girl who wants to do her makeup in the morning and DON'T THINK ABOUT IT ANYMORE! I first used this product at least 10 years ago. I was shocked when I put it on in the morning and when I went to bed I had to take it off! I think at some point they changed the formula a bit so now it's not as dry and still stays in place. It dries more than regular lipstick, but a fairer comparison would be Cover Girl Outlast and Maybelline Super Stay. it stays longer than both. Tips: 1. Wipe your mouth with astringent before use2. Dry completely before applying the second color3. Apply liner AFTER coloring if you really need it4. Dry it completely, then use an oil-free topper if you want shine or softness (I found Cover Girl to be superior to a moisturizing lip balm that works well with it, and you can buy it separately). The price seems to go up and up over the years, which is a shame. It lasts for a few months but still daily use. $8-9 each is more expensive than drugstore lip color. I use it DAILY.
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