I like near all spark because it gives me complete control of my information by allowing users to choose their security level as well as which applications they want access too when using smart home devices such as Amazon Echo or other voice controlled applications/devices! It's very easy for people who are new at understanding technology such as myself but also those more experienced in the field can use this product if needed. A little complicated so be prepared before trying out any functions with an unfamiliar device!! This could have been solved without having to pay $50 dollars per month just due to confusion around some features available in another application called google play music one touch sync. The main benefit would probably be the ability to synchronize multiple streaming services within our homes. Near has been extremely helpful in our journey to use and implement a unified data platform. The implementation team has been responsive and we have a great relationship with them. I have nothing to dislike so far. We are looking forward to using Near to get insights from our data and take action. We are looking to solve our data silos issue and Near has been a great team to do that.