I like that it tracks all my social media interactions in one place (Facebook/Twitter).
It's easy to use for both small businesses with limited resources as well as larger companies who have more complex needs - everything from customer service through engagement management! The biggest challenge is finding enough time each day or week to manage your campaigns across several platforms within this platform itself. We're able solve problems of getting our customers' attention by managing their engagements throughout multiple channels at once so they don't need us individually anymore.