I love that it helps me keep tabs on my campaigns, what is doing well or not so much at this very moment in order for us to make adjustments before we launch another campaign! The only issue with using cint connect versus other similar platforms would be their price point as they are more towards big brands/large companies but if your looking for something smaller then maybe give them a try? You can see exactly how many views you get per day when people click through our ads which gives great insight into whether some content needs reworking, tweaking etc.
We also use cint connect as an ad server where i am able to check out all of my current channels (Facebook FB Pins Google Adwords).