I like how easy it was for us as our team at Hootsuite, to create campaigns with multiple goals in one campaign so we could see what worked best together or which ones did not work well when used alone! It's also very helpful if you are looking into creating your own mobile ads but don't have any experience doing this yet since there really isn't much out there about using fbybe ad platform. Nothing specifically right now!! We've been able to use their reporting tools along side of Facebooks native FB reports to help identify areas where improvements can be made!