I’ve been able to target my existing customer base with a new product that has helped our business grow, by using intent data from pathmonk. The tool is very easy to use, intuitive, and requires no additional technical knowledge required to implement it. There was a one-time setup cost to acquire all of the needed API endpoints, but after that was done with we were up and running with their intent data right away. We needed an effective way to engage prospective customers who weren't finding our brand through organic search or social ads. Since implementing pathmonk, we've seen an increase in lead flow at a rate that is beyond what we originally expected. The best thing about path monk is that it helps you target people who are most likely interested for what they’re looking at, without having them leave their computer or go through multiple steps of any kind! It also makes sure I don't needlessly waste time by showing me things which aren' t relevant - so my conversion rates have increased drastically since using this tool (and even more when targeting niche audiences!). No dislikes whatsoever; everything has been great thus far!!