I like that it is easy enough so anyone can use without having any previous experience with this type of program or website/software in general! It's not very user friendly at first but once you get used to how everything works its great!! You have total freedom when creating ads which makes them unique from other programs out there as well! The only thing i dislike about bionics systems is they don't offer an API (application programming interface) option where we could integrate our own custom code into their system if needed down the road.
We are able to create all types of campaigns including retargeting using just one tool instead of several different ones because each campaign has specific needs depending upon what kind of results were looking for before hand.