I like that it is easy to use, has many features for revenue analysis as well as simple reporting capabilities with no complex formulas or coding required! The only thing about this software package would be if they had more robust accounting functions available such as double entry bookkeeping (which could help reduce errors). There are some basic but important reports missing from their pricing model which we need regularly. We have been able solve our financial problems using this tool so far - allowing us access when away from office hours.