The ability to create custom audiences based on specific data sets. The ability to segment data based on the customer journey. The ability to create multiple campaigns and channels. The ability to use the same data set in multiple ways. Dstillery has given us a unique way to reach our customers and help them with their journey. The support team is amazing. I have not found any feature that I dislike. It's a fantastic product. We have used Dstillery to create custom audiences based on different data sets. We have been able to segment our data based on customer journey and use it in multiple channels.