I have thick, curly hair and because of my curly hair I have always had trouble letting it air dry after styling. I've read that using a microfiber cloth helps, but didn't think it would make much of a difference. Decided to try and was wrong! Noticeable difference in my hair's frizz when I use it. I've found that it works best with constant use (i.e. you won't notice a difference the first time you switch from a regular towel to this one). The button makes them easier to use than other towels because they really help stay on my head while I'm getting dressed or going about my business. I think 4 packs was too much for one person - I really only use 2 and change them during the wash but it's nice to have backups or extras for guests.
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