I liked that it was easy enough for me, as an amateur marketer/site owner at least within my niche area of interest (e-learning), but also had some aspects which were not quite clearcut yet - although this could be due in large part because there is still much about "SEO" out into general marketing circles where people are just learning from trial & error rather than guidance. That said though; if you know what works well with your target audience then go ahead! Do try both approaches first before committing yourself fully one way or another :) We used gotcheseo's free package initially when setting up our website / blog content strategy around digital education products such as online courses etc.. This helped us understand exactly who we wanted targeting via Google searches more effectively using keywords specifically tailored towards each user group targeted by those product pages ettcetera). It allowed us quickly set things like page load times right down low without.