I like that you can use it to map out your own ideas, rather than having someone else do all of this work! It's not as user friendly or intuitive if compared with other mapping software such as Google Maps/Earth which are free but more widely used in business circles - however there isn't anything wrong per se about using orbismap over google maps etc., just be aware what tools people around will most likely have access too when choosing one tool vs another so make sure thats suitable before making any decision regarding choice between them both.