I use it before coloring my hair with semi permanent color (especially when I'm panic manic) to ensure my hair is as clean as possible to allow the color to penetrate the hair shaft fills better. It works for this purpose and I find that the coloring is better than regular shampoo. However, despite what the article says, DO NOT use it on color treated hair unless you are trying to remove the color. I personally find this shampoo stinks but I only use it once every few months so I can live with it. As mentioned earlier, it will make your hair dry. It makes my hair very messy. I use a hair mask after I color my hair so it doesn't last long on me, but you definitely want to use some sort of shower or leave-in conditioner (or both) afterwards.
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