1) It attaches to a lamp stand. For portraits, I don't have to ask the person to hold anything. Looks professional. 2) It doesn't glare - shiny gray cards are almost useless to me when using flash. 3) Tricolor: I usually set up the color in Lightroom using Spyder and Gray. From time to time I have to use white instead of grey. 4) Shadow hole The black part has a hole that allows you to set the darkest point in the picture. Very useful when trying to get "true" black in a histogram. Useful for color correction of black and white images. 5) Small and easily fits in a camera bag.
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