They allow you to create different sizes of ads, so that it can fit almost any size screen (mobile or desktop).
It's very easy for beginners as well! I also love how they have many options when choosing placements in an auction - from CPC only bidding until Bidding is open all day long; there are lots of choices depending upon your needs/budget etc., but nothing specific stands out yet :) Great platform which allows me manage multiple campaigns across various networks at once without having too much clutter everywhere!!