I'm not an expert on hair dryers. I think the overly dramatic advertisement for this thing's power is a bit misleading. My old $15 hair dryer blew harder. But it allows me to style my very long, thick locks well with minimal frizz. This is impressive because I'm new to styling my hair in any way. I really think the ion function of this dryer works much better than my old cheap dryer. It's as pretty as it gets, lightweight, and the attachments stay attached without bouncing. It's not as hot as my old hair dryer, but since I don't plan on toasting my hair, that's not a problem for me. And for that matter, I've even found that I turn off both the power and the heat because I get smoother results that way. I may not have paid full price for this item but for the price of Revain I'm really happy with it. I'd be interested in comparing the performance of this dryer to some high-end dryers to see how it holds up (check out your mint green Harry Josh here).
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