It's very simple, fast & effective! I like that it shows you what products are most popular in each category (or subcategory/sub-group). You can also easily add new categories or groups for more fine grained searching if needed - this is great when there aren't many other options available from which users might be able compare their results with others'. There isn’t much else i dislike about reviewing lately so far as an end user would see -- but some of our employees use another tool called "review manager" by Zoho where they have different features such us being integrated into CRMs etc., we don't offer those services here yet though maybe someday down at mybe?