I like that it is very easy to use with no technical knowledge required! It's also free which makes me feel more comfortable about using this tool compared to other paid options out there such as Optimizely or Hotjar. That being said, sometimes when i open up my dashboard (where all my metrics are) after closing down one experiment in order to start another one, some elements disappear from my dash board so be sure to check if everything looks ok before starting an A/B Test. Also make sure to set goals properly since they do not give any guidance regarding what goal should we aim at while running tests. We're trying to improve our conversion rate but haven't been able to find anything yet.
ο»Ώ