The best part about link fire is that it has everything under one roof! I love having my analytics side-by-side with my content management system (CMS). My social media team can see where they need to improve when posting links for our Facebook page. They also have an easy way to add new posts into CMS without needing to go back and forth between platforms. This helps us keep up with what we're doing while still making sure we stay consistent across multiple channels. There's nothing really bad or frustrating about this platform, but if there were, then I'm not aware of any issues yet. We haven't had as much success with SEO than other sites we've worked with, so maybe that will change with time. But as far as using this tool, it's been great!