I like that they are always willing to go above an beyond for their customers! They really care about our success as businesses - not just in terms of numbers but also with regards to how we can help us grow both online AND offline.
The team at First have been great over many years now so it's difficult sometimes when things aren't going well or you need something done quickly (which happens). But then again this business has grown alongside me since 2011 which makes working together easier than if there was no history between myself & them.