I just LOVE this toothpaste! The vanilla and mint flavor is refreshing - it's not an overpowering chemical taste. I also appreciate the flip top lid - very convenient to use. After several bad experiences I'm reluctant to go to the dentist so I go every few years but I've never had much tartar or other problems. I alternate brushing with this toothpaste and clean baking soda for a few days. I also occasionally use a mouthwash and some days I rinse my mouth out with tea tree oil (I put it in a small dispenser bottle - more convenient and less waste!). My teeth are always polished and clean, my breath is always fresh. I highly recommend this routine - I've had great results. I also love the great order value with Subscribe and Save, Prime and Revain Mom for big discounts! All of these combine to make this toothpaste just as expensive, if not less expensive, than the typical chemically bleached versions found on big store shelves! This formula does not contain fluoride. I appreciate that all Jason products are free from many toxic chemicals including petroleum jelly, sodium lauryl sulfate or laureth sulfate (SLS), parabens and phthalates and are never tested on animals. So far I have not found any Jason product that contains artificial sweeteners, artificial colors or petroleum based products. Without preservative substances. No sugar. No propylene glycol. That's why I really like Jason products! The package lists the following ingredients: Calcium Carbonate, Water, Glycerin, Sodium Cocoyl Glutamate, Carrageenan, Planifolia Vanilla Fruit Oil, Aloe Leaf Gel, Camellia Sinensis Leaf Extract, Grapefruit Seed Extract, Perilla Ocimoid. Seed Extract, Anise Oil, Peppermint Oil, Stevia Extract, Silicon Dioxide, Sodium Bicarbonate (Baking Soda).
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