I like that it's easy to customize colors which makes creating my logo very quick! The only downside of this app so far has been limited help options when using some features such as moving images around in layers or exporting files (although they do offer 24/7 support!).
This product allows me create logos quickly without having any design skills at all since most basic designs can be created right away with nothing but drag & drop actions available from within their programing interface- no need even go into Photoshop once designing begins!!