I like that it's relatively easy to set up with no coding required! It is very user friendly which makes setup quick & painless. There are only 2 options (and they're pretty basic). We've been able to use this plugin in conjunction w/ other plugins we already had installed but haven't used yet. The customer service has also been great so far when needed - not sure if there are any additional costs or limitations beyond what was mentioned during their initial demo? Just make sure you take advantage of those demos because after using them once, you'll be hooked too!! Our shop went from being slow loading pages down into sub-second speeds.