I like how it can be used in so many different ways; whether you know what's selling well or not! Sometimes there are items that aren't currently being sold but should be (I think?), which makes finding those opportunities difficult - however this could also mean that our store has simply missed out upon an opportunity due to lack of inventory or stock-outs during peak seasons/holiday events, etc... Distributing the product onto other platforms such as Amazon, eBay, Google Shopping ads & more and seeing increased sales once they reach these outlets would make me feel much better about utilizing it here at my own business if needed! The benefit most important to us was having full visibility into when we were making money off items vs losing them through unsold inventories - great way to balance both accounts weekly!!