The best thing about this tool is its ability to send personalized emails with dynamic content for each user in real time. This can be used by any travel partner or agency who wants to engage their clients/customers via email campaigns. It's not easy to use when you're new to it. You need to know your way around well before using this product effectively. I have been using this software for almost 2 years now. We've realized significant improvement of our customer reach and response rate since we started implementing these tools into our daily operations. Our team has also benefited from learning how to work smarter using this tool.