The ability to see where our campaigns are performing well or not at all is extremely helpful in determining what changes we should make moving forward with future content/campaigns! I wish there was more detail when it comes down too specific questions like "Which email template performs best for this audience?" Instead you have very general answers such as 'this one' which isn't really useful information unless they know exactly who will be seeing these emails (which could change from week-to month). Also would love if some of those reports were customizable so i can easily create my own report templates instead having someone else do everything but me :) We use claria analytics primarily because its easy enought fo us non marketers without dev time / expertise get an understanding into whats working &ntworking within each campaign via google analyticsto help guide decisions regarding new products etc..