This is the best gel I have ever used. I've been a regular customer for over 10 years and I understand a few bucks going up here and there, but there's a red line in the sand when it comes to product pricing. The product literally almost doubled overnight. Other recent reviewers are complaining about the same thing. It looks like the manufacturer combined all the ads into one and doubled the price. Unacceptable practice and there is no way I would pay close to $30 a bottle. EDIT: $29 to $31. sigh. Come on short sexy hair! I won't buy this again. I recommend Got2B as an alternative!
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