It's expensive but I'm glad I bought it. It's great for smoothing out frizzy hair, especially after a perm that's too tight! I wouldn't think this is too good for creating curls on long hair as your hair can easily get tangled in it and the barrel gets VERY hot making it too easy to burn your hair. My hair is shoulder length and I use it to straighten my hair (which makes it shinier) and add some curl/waves at the ends (just making sure I don't wrap my hair around the barrel more than once). I bought a 3/4" and liked it so much I've now bought a 1" as well (since I let my hair grow a little longer).
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