I like that it allows me to create multiple types of posts (links, videos) without having to go through each one by hand! The dashboard can sometimes be cumbersome at first but once you get used to how things work it's really easy to use.
It took some time getting used to everything, especially if your not familiar with using social platforms or creating content from scratch in general. This was definitely worth it though because now we are able to post all our different kinds of links/content seamlessly instead of going into them piecemeal which has helped greatly improve engagement across all channels.