The best thing about Gimbal is that it allows me to see my data from every angle. I can see where people are coming from and how they are using my store. It also helps to keep track of my customers. All of this information makes it easier for me to plan my promotions. I would like to have more tools available for different types of stores. There are many features that I wish were included but I know that these will come with time. If you are looking for a way to organize your business and keep track of your customers then Gimbal is the answer. We use Gimbal to keep track of our customers and their habits. This has helped us create better marketing strategies.