Although it is commendable that GRITION focuses on providing women with fashionable clothing and outdoor footwear, the company's online store has room for development. Because of the confusing user interface, it is difficult to locate specific items or filter search results. In addition to this, their size guide is inaccurate, which results in customers returning items or exchanging them for a different size. Shipping times are also significantly longer than those offered by competing online retailers. In addition, there are not enough reviews on their products, which makes it difficult to judge the overall standard of the things they sell. In general, GRITION has potential; however, in order to provide a purchasing experience that is satisfactory, significant improvements are needed to be made to their online store.