I like how easy it is for our team members to create videos with this tool! It's very user friendly and simple if you are new at using an ad greeting software but once your familiar then its not too difficult either. There isn't anything in particular i dislike about them! Give their free trial version a try first just so see what works best. We have been able to use this product throughout all stages of building out campaigns from pre production through live broadcasts/streams and even post broadcast analysis.