The ability to create custom fields and custom reports that are specific to our needs. I like how easy it is to use and customize. It's very intuitive and straight forward for anyone with basic computer skills. There are some bugs here and there but they seem to be fixed quickly. If you're looking for an easy way to organize your content, this is the one! We have been able to create custom fields to organize all of our information in one place. This has made it easier to find what we need when we need it.