This heated brush is similar to other products in the market. However, that does not affect it's viability. It is designed to deliver selected temperatures quickly, while preventing the user from getting scalded by that heat.The significant other was eager to test the device. she has straight hair, and took it to put a curl/wave into her long hair. I told her to read the manual, first. And she sighed, but took it with her. She returned, with a smile, and said it's pretty easy to use. Basically turn it on, and use the +/- buttons to set the temperature. The display is easy to read, and useful when adjusting the temperature. It heated up quickly, and she was able to put a gentle curl to the lower ends of her hair.She said she likes it, but it doesn't have a rotating cord. The power cord is fixed to the base of the heating handle. She said that when curling, you want to spin the device. The cord has to twist with the handle. With a 360 rotating cord, it would not twist.Overall, the product matches the descriptions and images in the product details. Attached are photos to show real world images, with a ruler for size reference.It preformed as expected, with ease of operation. She considers it a very competent and credible heated hair brush. As such, it earns a 4.25 - 4.5 star rating, with a high level recommendation.
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