It was simple for my staff members at work who we use as testers when creating an incentive program using this software! This is one step easier than printing out paper certificates then mailing them in envelops by yourself which are time consuming (and expensive). You receive many different options upon signing up like coupons available each month/day so you can customize everything within FSI including expiration date if applicable before sending incentives off through email marketing list via newsletters etc., great way especially during holidays where everyone likes free stuff!! The ease of use has been great for us! We've used other companies in the past but they were not as user friendly as this one. There is nothing I dislike about the app. It's been a great addition to our business and we're able to give out gift cards to our clients without any hassle. They also do all the work for you when it comes time to redeem the card.