This is a good natural toothpaste. First, I love that it's not sickeningly sweet like most toothpastes. There is some sweetness on the palate but it's not overpowering like most for my taste. Other than that, the taste itself is just ok. He's not strong, just not one of my favorites. Maybe it's turmeric, I'm not sure. I love turmeric but not sure I like its toothpaste flavor. It doesn't seem to do much to help with breathing issues. The toothpaste itself works well, but I found I had to use two full brushes to get my mouth in order. This does not match the very high price. I'm used to spending more money on a good, natural, fluoride-free toothpaste, but I want value and bang for the buck. Something is missing. A big minus is the aluminum tube, especially with natural toothpaste. Sure it's all fun and nostalgic, but it's aluminum. The view defies the purpose of being natural. Not good for the brain and teeth at all. I really like the design of the tube and box. I hope this company will rethink some things and improve some of these issues because I love good independent natural products, especially when it comes to toothpaste.
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