I like that it helps the farmer have more visibility and information. It gives them insight in to how much they can actually expect to receive for their crops and what expenses are to be expected. I dislike that you need to sign up for the premium service, if they don't pay then there is no way to get your data back. You also won't be able to access all features without having a premium account. There are many different ways you can use this software depending on your needs. For example, I can upload my crop forecasts in the morning before harvesting starts and it will be updated throughout the day when new data comes in.