First of all I understand that this product is marketed as an 'ethnic' product. Well, ethnically, I'm a person with Caucasian genes. And Notalotte hair! The right cut at the right time will bring out a bit of natural curl. But if I want to "go public" with confidence, I often wear a wig or a full-hair hat. But then Cantu Shampoo appeared! (And conditioner) Wonderful product that cleans thoroughly yet gently AND leaves just enough body for my styling efforts to curl, style (or was it?) and hold! Wonderful! Great for my baby boomer generation!
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