1 Level
1316 Review
69 Karma
Review on Marketing Mix Modeling & ROI by Brett Morrison
Very good Decision Analytics Tool to analyse your Business Performance
The best part is that we have been able understand our customer behaviour through this model which has helped us improve many aspects! I dislike nothing about it as such but one thing would be adding some features like how often does an advertisement/market research impact sales or vice versa!! This tool helps me analyze my data from various perspectives so i am very happy with its useability for all levels including beginners also.
One must go thru training first before using any kindof analytical tools otherwise you might end up going wrong way. !
Pros
- It's easy to implement in most companies.it provides better insights than other models used previously..you can track multiple scenarios at once by comparing different ads, market surveys etc.etc !!.Very simple modeling technique..easy integration into analytics software...data visualization capabilities provided make analysis easier..greatly helpfull if implemented correctly
Cons
- Secret
