I have tried so many curling products and this one is CAKE OP. I live in Utah (DRY) and my hair is usually naturally wavy at best. I was looking for a product that would make my hair look like it was in a wetter environment. Curly hair and this is MY SAVE GRASSA. I am convinced of this for LIFE. I get out of the shower, apply it to my slightly towel dried hair and wait for my hair to dry on its own. I've found that it's best not to use a hair dryer at all (not even a diffuser). I have tried all moose brands, Miss Jessie's Pillow, Fantastic Sam's Curl Cream, Shea Butter, Paul Mitchell's Curl Cream and THIS BRAND is the only one that does. I use a curling iron on a few curls once they are dry, but otherwise the curls last at least 3 days afterwards. I also found that you shouldn't put a ton of this product on your hair roots. This makes the roots greasy and gives the impression that you haven't just showered. A little dry shampoo fixes that a bit!
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