Simplicity and ease of use. The control over the new Samsung mobile phones is particularly pleasant. The form factor works well on a table or tripod. I will say that at this price and quality level this is more of a novelty and a fun bonus to any photo or video you take. The image quality, especially in low light conditions, is not what you would get with regular cameras/phones. The bit rate is also reduced by the included software. I don't have an alternative yet to see if I can improve the finished video. Overall, it's a fun gadget for the price, but nowhere near professional (and shouldn't be expected).
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