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Review on UTM Tag Builder by Smiley Edwards

Revainrating 4 out of 5

Great marketing app, easy to use and intuitive

The most useful feature is that you can set up multiple tags for one campaign/event - this makes it very simple if I want different segmentations or metrics at once! Also there are many ways of setting parameters (e-commerce tracking), which gives me more flexibility when creating reports than other tools have so far offered; also tagging with cookies as well has been really handy sometimes too ;-) Some things could be improved though like making sure they're not adding double entries etc., but overall pretty good tool :).

img 1 attached to UTM Tag Builder review by Smiley Edwards

Tracking conversions from adsense clicks through various channels suchsas facebook adverts / google search text links using utm tag builder was fairly straightforward after having used their free trial version first time around.

Pros
  • The various ways of setting up tags through cookies for example is great and very easy to use (one click!)
Cons
  • Some functionality such as e commerce tracking seems to be limited, and when using tags multiple times on one campaign the tracking is sometimes duplicated