I love that it helps me see all my store's performance compared against industry averages as well across different channels like direct mail or social media ads etc., this makes us more effective at our jobs! The reporting could be improved - i'd prefer if we had access from each channel (not just overall but also per item) so you can drill down into your data easily rather than having multiple reports which are hard work comparing them sidebyside when they're not exactly aligned anyway :) would highly recommend!! It has made working harder things easier because now everyone knows what their goals should look liked too help make sure everything aligns towards those targets effectively.