Header says 25'. The picture says 75 feet. The one I got is definitely almost 75 feet long. I unpacked it and measured before use. This is a super reflective tape, the most reflective tape I have ever seen. I put it on homemade signs to draw attention to them at night. The tape definitely serves its purpose. I haven't tried removing it so I can't comment on how easy or difficult it is to remove. I've only had him for 2 weeks. It seems quite durable, but more time is needed to comment on long-term durability. I have about half a roll left so if it breaks or frays I have plenty more to redo the parts that break or no longer work.
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